GmbH x ASICS: cultural heritage and futurism

The fourth collaboration between ASICS and GmbH, is perhaps the most progressive proposal of their project to date.

A mix of technology and cultural heritage that is transmitted in the most avant-garde proposal to date.

The upper has a cross of overlapping vegetable leather straps, inspired by a Chappal Peshwari, a traditional Pakistani sandal, while the sole retains all the function and comfort of the unsurpassed ASICS technology GEL™. The result is neither a formal shoe nor a sneaker in the conventional sense, it is simply pure fashion. It comes in two colors: burgundy and black.

For its launch, the GmbH worked with Indian artist Sam Madhu to create a digital animation with music by the Indonesian duo Gabber Modus Operandi, exemplifying the GmbH’s interest in building a global community that mixes cultural heritage and futurism.