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Google’s incognito mode turns out to be not so private

To settle a lawsuit, Google will have to delete billions of records from its “Incognito” browser.

Google’s incognito mode turns out to be not so private

Google has agreed to destroy “billions of web browsing data records” collected by its browser, Chrome, during sessions when its users were browsing in incognito mode. We all use ‘incognito mode’ trusting that it won’t track our searches, but it seems that Chrome’s incognito mode wasn’t very private. A group of people sued Google in 2020 because this browsing mode was saving user information.

That lawsuit accused Google of lying to users about Chrome tracking and collecting browsing data during incognito mode sessions. The lawsuit sought an initial $5,000 per user in damages. After several years, Google settled in federal court in San Francisco (USA) and agreed to delete and correct millions of records of data collected in this browsing mode.

“This settlement is a historic step in requiring dominant technology companies to be honest with users about how they collect and use their data,” said attorney David Boies. Although the settlement does not include compensation, users could file claims for compensation. This is not the only lawsuit, as it has been accused of monopolising the digital advertising market and not allowing free competition.

These were the most popular searches of 2023 on Google.

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