Gucci Design Ancora to land in Milan April 15-21

A very special project that will house the fashion house’s flagship shop located on Milan’s emblematic Via Montenapoleone.

Design Ancora, the new proposal by Sabato de Sarno for Gucci, is part of the Milan Design Week, through which he will define the polyhedral meaning of iconicity within the framework of the intersection of the strong legacies of masters and design brands. The creative’s aim is to establish an unparalleled alliance between the professionismo colto that highlights the mastery that marked the golden age of Italian design with a generalised pragmatism.

In this way, five objects from a bygone era will be presented, symbolising Italianness at its best, as well as Milanism, with the aim of reflecting contemporaneity through the interpretation of their iconicity.

Architect Guillermo Santomà is joining the project, who will bring his international vision to the design of the space in which the objects will be located and which will be available for purchase on the official Gucci website once the presentation is over.