Gucci Gift: the brand’s Christmas proposal for this year

The campaign, which marks a new chapter in the history of Sabato De Sarno’s recently inaugurated creative direction, is a tribute to the concept of the free family that has characterised his vision since the launch of Gucci Ancora last September. In these images by photographer Anthony Seklaoui, homey atmospheres become festive, charged with joy and love. Images that capture a myriad of moments of simple and beautiful reality.

The Gucci Gift campaign presents a wardrobe of refined textures, vibrant hues, sleek silhouettes and shimmering details. The House’s iconic handbag collection makes an appearance in a wide range of colours and materials embellished with metallic elements and crystals. GG canvas is the defining element of a wide selection of luggage and accessories in the Gucci Valigeria collection, including hard suitcases on wheels, beauty cases and travel bags in a variety of shapes and sizes.

The Horsebit motif, which adorns leather shoes, bags and accessories, as well as jackets, jeans and silk items, is present throughout the Gucci Gift collection, imbuing the campaign narrative with sophisticated references to – and reinterpretations of – one of the House’s most distinctive codes. The Horsebit extends its legend as one of the House’s great emblems and inspires the creativity of the dedicated spaces that house the Gucci Gift collection around the world. Window displays and pop-ups unveil an enchanted kingdom of gift boxes, all stamped with the distinctive Horsebit applique in a nod to the magic of the unknown and inviting you to discover a selection of luxurious surprises.

Throughout November and December, pop-ups will open in Paris, London, Shenzhen and Bangkok. The Gucci Gift selection is available in selected shops worldwide and online at gucci.com.

Gucci will donate sales of the Signoria Rosso Slingback to an NGO.