Gucci unveils its debut winter sportswear collection

Framed by the breathtaking immensity of a snow-covered landscape, Gucci makes its foray into the world of winter sportswear with the launch of the Gucci Altitude campaign and collection. A fusion of high performance and iconic codes, the debut collection explores the space between sky and mountain, stillness and movement, where elevation becomes both literal and symbolic.

Starring Global Brand Ambassador Jannik Sinner, who forged a different path on the slopes as a junior ski champion before reaching the pinnacle of the tennis world, the campaign images follow him across snow-capped peaks to an endless horizon. A true reflection of the focus and discipline that forge excellence in any field, Gucci Altitude defines performance and mindset in equal measure.

Regarding the campaign, Jannik Sinner shared: “This was such a special and unique shoot in the mountains. I’ve always loved the mountains, and this shoot took place in a truly incredible setting. Gucci always has amazing ideas, but this one was truly magical and an experience I’ll never forget.”

Inspired by the precision of winter sportswear and the House’s legacy in leisure, the campaign presents the new collection as a balance between effort and comfort. Each garment responds with serene clarity, merging form and function, designed to move in harmony with its surroundings.

Alpine clothing is reinterpreted through a contemporary lens, with technical elements distilled into refined silhouettes that adapt to the rhythm of the changing terrain. The selection is completed with sports eyewear pieces, including a ski goggle and wraparound sunglasses, both adorned with the Gucci logo. The result is a collection defined not by spectacle, but by control, intention, and composure—steady and ready for the next ascent.

Combining advanced performance and signature codes with specially designed technical garments, the collection is conceived with cutting-edge technology and sophistication, featuring designs with breathable 3-layer constructions, water-resistant finishes, and functional details such as ski pass pockets and touchscreen-compatible interiors.

Alongside ready-to-wear apparel, accessories, and footwear, the House also presents high-precision items in collaboration with HEAD. Designed for skiing and outdoor adventures, the selection includes skis and ski poles, snowboards, duffel bags, and helmets adorned with the House’s iconic Web stripe, redefining technical sportswear for the most demanding winter moments.