Hailey Bieber is the new ambassador for Tiffany & Co.

Hailey Bieber is chosen as the new global ambassador for Tiffany & Co., the world’s most sought-after luxury jewellery brand.

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The images, shot by Glen Luchford, mark the model’s debut after being officially named the brand’s global ambassador. Dressed in an elegant LBD, grey suit and pink skirt, the celebrity wears the brand’s iconic collections: Tiffany HardWear, Tiffany T, Elsa Peretti and Tiffany High Jewelry.

Hailey Bieber is one of the latest celebrities to represent the values of the brand conceived by Charles Lewis Tiffany in 1837. “I have special memories of the women I admire who wear Tiffany & Co. jewellery. It’s a true honour to join that legacy as the face of the T Collection,” said Justin Bieber’s wife.