Hailey Bieber reinterprets FILA classics for SS25

Hailey Bieber and FILA’s collaboration has reached new heights with its third installment, Spring/Summer 2025, a collection that not only reinterprets sportswear but redefines what it means to fuse functionality and contemporary style. In her role as global ambassador for the brand, Bieber has managed to materialize her vision in a line of 13 pieces that distill her personal essence, marked by natural sophistication and an innate sense of casual elegance.

True to her effortless style, Hailey has created a collection with a clear premise: “If I wouldn’t wear it, I wouldn’t put it into the world.” This statement underlines the authenticity that permeates each garment, where comfort meets aesthetics in a way that only she knows how to achieve. The collection seeks not only to dress, but to offer an experience, fusing FILA’s sporting heritage with a contemporary approach, designed for those who appreciate both functionality and impeccable design.

Iconic silhouettes such as baby t-shirts, loose-fitting sweatpants and sports bras are combined with preppy pleated skirts, oversized fabrics that provide fluidity and a classic jacket that becomes a statement of the season. The predominant colors – black, white, the distinctive “FILA Green” and “Popcorn Yellow” – not only capture the essence of spring, but become a perfect canvas for a design that fuses the timeless style of tennis with Bieber’s modern vision.

The collection is accompanied by a visual campaign that feels almost cinematic, directed by the talented Harley Weir. Through her lens, the campaign follows Hailey in her most intimate and everyday moments, from quiet mornings at home to days full of rhythm and energy, always reflecting a serene elegance, both unattainable and everyday.