Hailey Bieber is the main face of Victoria’s Secret’s new Valentine’s Day campaign. Under the concept “A Very VS Valentine’s”, the proposal celebrates love from different perspectives. The model shares the spotlight with Isabeli Fontana, Maty Fall Diba and Alexis Carrington. Together, they present the brand’s new silhouettes for the season.
The collection brings together lingerie and loungewear. Standout designs include the Heart Chiffon Unlined Bralette and the Heart Chiffon Bikini Panty, featuring heart prints and lightweight fabrics. The brand also introduces more sensual options. Highlights here include the Very Sexy Euphoric and Very Sexy Blush Eau de Parfums, conceived as gifts for the occasion.
The campaign also caters to those celebrating the day with friends. For them, Victoria’s Secret proposes the Glazed Satin Heart Short Pyjama Set. The piece is crafted from soft satin and blends comfort with a festive aesthetic.
Hailey Bieber thus cements her role as the campaign’s leading figure. The model showcases the brand’s new bras, lingerie and sleepwear. The collection is now available online and in Victoria’s Secret stores.
Rhode celebrates Hailey Bieber’s birthday with a new special edition.
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