HANNI is the face of the new GoldenRise sandal from UGG®

Global brand UGG® introduces its new GoldenRise sandal, an innovative three-in-one platform that redefines comfort and style for the SS25 season. In this campaign, the talented singer HANNI returns as the face of the brand, highlighting the versatility and customisable design of the GoldenRise, ideal to accompany every moment of the day with a unique and sophisticated style.

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Inspired by the vibrant energy of spring, the campaign reflects the essence of ‘Big Spring Energy’, conveying feelings of renewal, joy and freshness. Through a captivating visual narrative, HANNI shows how GoldenRise adapts to every occasion. To reinforce the global image with HANNI, the brand has launched a bold, eye-catching campaign with murals in Los Angeles and billboards in London, Berlin, Paris, Harajuku, Incheon, Seoul, Taipei and Taichung.

The GoldenRise is part of the Golden Collection, designed for warm temperatures and with a focus on personalisation. Its innovative design allows it to be worn in three different ways: as a slide, slingback or wrap sandal. Made from 100% recycled polyester, this adjustable sandal offers comfort and style with every step. The sole also features the Sun Logo Shape, a symbol of UGG®’s identity and commitment to community, connection and wellness.