Harris Dickinson stars in Prada's SS25 menswear campaign

For Prada, fashion is not just a reflection of trends, it is a space where authenticity and imagination meet. And in the Spring/Summer 2025 men’s campaign, the brand goes one step further in its quest to redefine the male identity with Harris Dickinson, who is presented not as a character, but as himself. The British actor’s take on fashion and life becomes the focus of this visual story, captured by the legendary Steven Meisel.

Here, Dickinson does not play at being someone else. He eschews the theatricality of roles and instead exposes the truth of a man in constant evolution: one who transitions between pure energy and introspective calm, without losing the authenticity of his being. Classic menswear pieces are transformed through his presence: the suit becomes freer, the cut more dynamic and the shape adapts to the man who wears it, not the other way around.

Meisel, with his unmistakable visual style, presents the actor from different perspectives. We see him at his most impetuous, but also at his calmest. Each photo is a layer of the character who, in the end, turns out to be just him: a man who, like fashion, plays by the rules, but never sacrifices them. This campaign is not just an exercise in style, it is an invitation to look at fashion from a more human, more real angle. The clothes become a canvas for Dickinson’s personality, a reflection of what it means to be himself in a world that constantly demands interpretation.