The Brazilian giant Havaianas took first place in the Q3 2025 Lyst Index, which covers the months from July to September. Its Top flip-flops model was recognised as the most desired product of the quarter.
The Lyst Index is based on data from more than 160 million shoppers. It analyses searches, product views, sales, and social media mentions across various platforms.
In second place is one of the classics from the French maison Saint Laurent. Its Le Loafer shoe recorded an average 66% month-on-month increase in searches during the quarter. In addition, Saint Laurent achieved — for the first time — the position of the most popular brand of the quarter, according to the same Lyst report.
That such a simple piece of footwear as a flip-flop tops the ranking shows how summer essentials have achieved must-have status in the global fashion landscape.
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