Taking advantage of the launch of its SS23 collection, Heaven by Marc Jacobs wanted to pay tribute to the American alternative metal band Deftones through a collection with Stray Rats.
Celebrating the counterculture and impact of Deftones, the two brands have decided to create a series of garments including a jacket, a knitted jumper, several sweatshirts and a selection of t-shirts and tops. All pieces feature Deftones graphics and motifs as well as the ‘ratgirl’ logo and the iconic Heaven bears.
The unveiled lookbook features a variety of Deftones fans roaming the streets of Los Angeles and London in a campaign captured by Ari Versluis and Ellie Uyttenbroek. In addition, to accompany the launch, the band will perform in New York tomorrow.
Heaven‘s SS23 collection will be available on their website on 3 March.
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