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Heaven introduces Ice Spice and Grimes in a dark fantasy

The cult brand launches its SPRING 2024 campaign starring a series of contemporary fairies.

Heaven introduces Ice Spice and Grimes in a dark fantasy

Dark romanticism collides in this new episode with the magical reality of Heaven by Marc Jacobs now inhabited by a cast of aligned female stars: Ice Spice, Solange, Hayley Williams and Grimes. The artists appear in a variety of scenarios ranging from a deep, dark forest to a heart-shaped tiled bathtub, where hyper-femininity dances with sleaze.

In this new fantasy universe, captured by photographer Zamar Velez, Daniell Emerson orchestrates the outfits with the season’s dazzling new silhouettes: from Kiki boots or classic handbags, to corsets, printed satin dresses, bow skirts, sweet gingham dresses and grunge-inspired gray T-shirts.

Heaven‘s new campaign for the SS24 season also includes a series of collaborative drops from the brand such as the new Mary Janes by Kiko Kostadinov and ASICS Mary Janes.

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