Hélas kicks off 2022 with their first drop of the year

For the occasion, Hélas decided to play around with layering, reworking their classics, offering a wide range of spring colors.

The “CLASS” sets offer a multitude of possibilities in terms of combinations of tone on tone pieces, with a resulting wardrobe that is both elegant and retro.

To accompany the monochrome and multi-color pieces, the brand continues to show us its fascination for the 90s, provoking an array of cultural references. Wether it be through graphics within the “ORGA” series; or through specific fits and cuts found in the “POLO CLUB” and “MARVIN” ranges, the brand continues to build their image and define their universe.

To illustrate the first 2022 drop, Hélas decided to take us on a carefree Parisian getaway featuring with the brand’s cool kids (Isaiejah Pétris, Benjamin Lehoursilvasentounes, Timo Moffen, Ilan Kraiem Zeitoun, etc.) and capture moments of life in an intimate atmosphere.