Text by Ana Franco.
A decade ago, Apple unveiled its first smartwatch as an extension of the iPhone on the wrist, and it was also 10 years ago that it began its collaboration with French luxury brand Hermès to accompany the Apple Watch with its exquisite designs. This alliance, which combines craftsmanship and cutting-edge technology, is once again bearing fruit this month, with the Cupertino-based company (California, USA) launching new products, including the Series 11 and Ultra 3 watches.
Hermès‘ timeless designs embellish the dials and straps of these smartwatches, offering new features such as a narrow Grand H Fin steel bracelet, a Scub’H Diving rubber sports strap with perforated circles and a titanium buckle for the Ultra model, and the festive Faubourg Party pattern on the dial. This recreates the façade of the iconic Hermès store at 24 Faubourg-Saint-Honoré in Paris in 24 stories that come to life according to the time, weather or calendar.
Added to all this is the Animaux Bandana, a leather leash in different colours that imitates the motifs of the Hermès silk scarf of the same name, covered with screen-printed horses, toucans, monkeys, parrots and sloths.
Both the urban Apple Watch Hermès Series 11, with a 42 mm or 46 mm titanium case, and the sportier Apple Watch Hermès Ultra 3, in grade 5 titanium and 49 mm in diameter, have a capacity of 64 GB, and add to their predecessors the functions of hypertension notifications (the watch analyses the blood vessels in case the user has problems) and sleep monitoring, with a note to indicate whether the owner has slept well or not. In the case of the Ultra 3, it also provides satellite communication, including emergency calls, i.e. a message via satellite from a location without coverage.
The new Apple Watch Hermès collections, which are now available for pre-order at hermes.com and will go on sale on Friday, 19 September, are priced between €1,399 and €2,149 for the 42 mm Series 11, between €1,449 and €2,129 for the 46 mm Series 11, and between €1,579 and €1,699 for the Ultra 3.
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