At HIGHXTAR. we celebrate the arrival of Christmas with the brand of the moment: LOEWE. Established as one of the most valuable Spanish fashion brands, we focus on its LOEWE Perfumes line to present its latest novelties of the season: LOEWE Perfumes Home Scents and its Holidays 2023 campaign.

Continuing with its carefully crafted, minimalist aesthetic, LOEWE Perfumes launches the Holidays 2023 campaign, which is presented as a kaleidoscope of colors and olfactory gift ideas inspired by nature, with new additions to the LOEWE Home Scents collection, including a new bath line: LOEWE Bath Line and the new LOEWE Incense scent.

Coinciding with the holiday campaign comes LOEWE Home Scents Incense: a new hypnotic scent that evokes the unique smell of incense: the resin extracted from the Boswellia Sacra tree, a substance that is ritually burned in spiritual ceremonies. Fresh, earthy and citrusy, with sweet, long-lasting notes, LOEWE Incense is a scent for moments of tranquility and meditation rituals. Available as a scented candle in three sizes, as a wax candelabra and as a scented spray, all visually characterized by an intense blue color.

Also arriving is the LOEWE Home Scents Bath Line collection, which includes three fragrances – Oregano, Scent of Marijuana and Tomato Leaves – available in a variety of formats including liquid and solid soaps, body lotions and a no-rinse hand sanitizer.

Tomato Leaves is a fresh, green fragrance that evokes the green scent of tomato plants just before they bear fruit. Oregano evokes the herbaceous aroma of a Mediterranean garden and Scent of Marijuana presents a verbal and woody fragrance inspired by the relaxing scent of Sativa weed.

The solid soaps are made with a simple block-shaped geometry and include a rope woven in natural linen for easy holding and hanging. The liquid soap and body lotion come in a new glass pump bottle with a ribbed design reminiscent of the silhouette of ceramic candles.

Shohei Fujita and Chisata Yamano, the couple behind the studio, describe childhood memories, rural landscapes, wildlife and life together with their young son and dog as their sources of inspiration. These inspirations translate fluidly into the joyful collection of characters that permeate the LOEWE Holidays collection and LOEWE Perfumes’ festive campaign, with inspiring color and a sweet seasonal sparkle.