The connection between rap and streetwear once again proved its strength in Madrid. The JD store at Westfield Parquesur, which reopened on 27 November after a full refurbishment, became the key hub of urban culture on Thursday 4 December. It hosted the Listening Party of Hijos de la Ruina, who premiered their new single “MOLTISANTI”. The group chose this space to share the track with guests from the music industry and the streetwear scene.
Natos y Waor also attended the event. The artists shared the moment with a small group of 50 guests. Fashion, music and young talent blended naturally throughout the evening. A live DJ set helped shape an atmosphere that reinforced JD’s identity as a global reference for urban fashion.
Gema de la Morena, Associate Marketing Director Europe at JD, highlighted the value of this type of initiative for the community. “Being part of the presentation of ‘Montisolti’ at our Parquesur store strengthens our commitment to music and fashion, supporting artists such as Hijos de la Ruina. Just as we did with Bizarrap, we continue to create unique experiences for our community.”
The celebration of Hijos de la Ruina’s new single at the store reaffirms JD’s role as a meeting point for the new generation.
JD is strengthening its presence in Madrid with the expansion of its Westfield Parquesur store.
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