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H&M Home x PANTONE: the power of colour continues

H&M Home presents a colour-focused collection with PANTONE’s iconic expertise and universal language of colour.

H&M Home x PANTONE: the power of colour continues

H&M HOME presents a new capsule full of bright colours. This second H&M HOME x PANTONE collection presents two palettes, Zesty & Fresh and Sweet & Jucy, playing with the idea of taste, flavour and tonalities. The collection focuses on food and the way it is presented. We find bowls, placemats, trays, coasters; but it also includes scented candles in a variety of colours.

Continuing a spring season full of energy and freshness, this colourful capsule continues to explore how colours affect our environment, homes and mood. Paraca Sweet & Juicy, the two colour combinations include a spicy red and a strong orange. Orange is a bold, visible colour that provokes excitement and passion and is, of course, closely related to the colour red. Red is the face of both love and anger. It is a bright and intense colour.

Spicy and fresh tones include revitalising green, fresh lemon and bright yellow, which bring freshness. Green tones evoke nature and the outdoors, feelings of balance, joy and serenity. It is a perfect colour to enhance mood and promote peace, a natural complement to the home. Motivational yellow also focuses on joy and happiness, but is also said to enhance communication and wisdom.

The H&M HOME x PANTONE collection includes small and large square plates, where you can mix and match yellow and light green or orange and red. You can also find placemats, coasters and a variety of scented candles in different bright colours.

H&M HOME x PANTONE will be available in selected shops and online at hm.com/home from 25 April 2024.

Korean designer Rok Hwang – founder of Rokh – was chosen for H&M’s iconic collaborative capsule collection.

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