H&M Studio SS25 embodies the power and boldness of the modern woman

Fusing excellence in tailoring with casual style, resulting in effortless pieces that keep up with the hectic pace of the city and adapt to the relaxation of a beach holiday.

Inspired by the businesswomen of the 1980s and the vibrant style of Miami and Los Angeles at the time, H&M Studio‘s latest collection features a shoulder-baring aesthetic, an accentuated waist and a nod to sport. Designer Linda Wikell describes the collection as a reflection of the powerful woman who takes her strength and style beyond office hours.

Highlights include elegant coats in fine bouclé, shirt bodysuits with contrasting collars and cuffs, or the draped mini dress in grey. Swimsuits become tops in the form of bodysuits, all in a colour palette ranging from grey to scarlet red, beige, black and blue.

Accessories in the form of a waterproof clutch, metal-rimmed sunglasses and angular shoes complete the delivery and reinforce the bold character of the H&M Studio woman.

The collection will be available in selected physical stores and on hm.com on 6 March.