H&M x Glenn Martens: this autumn’s defining collaboration

H&M has just announced a landmark collaboration for autumn 2025: a partnership with Belgian designer Glenn Martens, the visionary behind the Y/Project house. Known for his unique ability to blend haute couture and streetwear, Martens will bring his avant-garde and experimental approach to H&M’s collections, creating a fusion of sophistication and modernity that promises to push boundaries.

Since its first collaboration with Karl Lagerfeld in 2004, H&M has redefined what accessible fashion means, bringing high fashion to the streets and democratising the designs of the industry’s most influential names. With each collaboration, the brand has reinforced its philosophy that good design should have no price barrier, offering exclusive collections that bring the vision of renowned designers to a global audience.

Over the past 20 years, H&M has worked with some of the biggest names in the industry. From Stella McCartney to Moschino, each collaboration has been a statement of intent, fusing the DNA of the guest designers with the brand’s style. Some of the names that have blazed this trail include Viktor & Rolf, Comme des Garçons, Isabel Marant, Balmain, Kenzo, Simone Rocha, Mugler and Rabanne. Now, with Glenn Martens, H&M is taking another step in its mission to bring the best of global fashion to the world.

Rok Hwang – founder of Rokh – and his collaborative capsule collection for H&M.