Hollywood’s 70s muse in the latest Pucci campaign

Pucci returns with a proposal that encapsulates his psychedelia in 70s key.

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Under the artistic direction of Camille Miceli and captured by the precise eye of Drew Vickers, Pucci presents Bibi Breslin as its modern muse, evoking the eternal magnetism of the golden screen.

Since its inception, Pucci has been associated in our imagination with prints that evoke the movement and psychedelia of the 70s. Now, the brand explores its unmistakable hallmark, the Marmo print, in a Hollywood key, with a visual execution that transports the spirit of Monroe to our times.

The brand is betting on Bibi Breslin, a muse with a retro and modern air at the same time. This is no coincidence. Camille Miceli, creative director of the house, knows how to play with the legacy without losing that modern touch. This time, she mixes the glamour of old Hollywood with the timeless fluidity of Marmo, the print that defines Pucci.

Drew Vickers, the photographer behind the images, gives it a new dimension with a play of lights and textures that highlight the mix between classic and modern. His approach is pure minimalism, moving away from excess and letting the color and shape of the clothes speak for themselves.

The color palette, true to Pucci’s DNA, flows in hypnotic waves on fresh silhouettes, perfect for the eternal Italian summer.

Balenciaga’s latest campaign is a tribute to the golden age of Hollywood.