Holograms take over Maisie Wilen's FW22 collection

Reinforcing the union between fashion and technology, Maisie Wilen presented her FW22 collection through rendered models and holograms inspired by Monster High.

But it’s nothing new for the brand to show a weakness for all things digital. Taking advantage of New York Fashion Week and locating the presentation at the Chelsea Factory, Maisie Wilen created the ultimate virtual experience. The designs were projected on a large screen and the event was streamed via WebAR, so everyone had direct access.

Optical illusions took over many of the garments, such as dresses and outfits. Glitter and sequins were also present in trench coats, tops and trousers. Combinations of prints, colours and fabrics… all this and much more is complemented by the footwear in collaboration with Keds.