How CUPRA Pulse became the 'place to be' for Primavera Sound 2025

The stage reimagined the clubbing experience through an immersive audiovisual installation.

CUPRA‘s latest venture at Primavera Sound was a resounding success. As soon as we heard the idea, we already imagined it, but after experiencing it first hand we can confirm it: CUPRA Pulse was, without a doubt, the place where we all wanted to be.

With a line-up of impact – Sita, Marcelo Pantani, LSDXOXO, Lolahol, DJ Playero or Tame Impala DJ set among many others – this futuristic structure managed to envelop us in a universe that seemed to transcend all boundaries of reality, with mirrors reflecting the collective energy and lights vibrating to the rhythm of the music.

A bold expression of the brand’s rebellious spirit: a place to dance, connect and explore at Primavera Sound Barcelona, a tribute to club culture as a space of creative freedom, community and transformation.

Because CUPRA knows exactly what it does in each edition. And this year it has once again demonstrated it with CUPRA Pulse. We hope that last year will continue… Because we’ll see you there.