Euro 2024 is not only offering exciting football matches, it is also influencing fashion in unexpected ways. One of the trends that is gaining ground thanks to this sporting event is the ‘Blokette’ style that is based on the intersection of football and ‘feminine’ references inspired by the cultural sphere that surrounds us. A fusion of masculine and feminine elements that reflects the increasing gender fluidity in contemporary fashion. But how exactly is a football championship catapulting this trend?
The influence of the players on fashion with their aspirational looks, the culture of fans dressing in a certain way to support their team, the collaboration between the European Championship and renowned fashion designers, the impact on social media in terms of trends, the innovation of brands in launching new lines inspired by this tournament, the symbolism of unity and diversity that football represents and the festive spirit of the European Championship have created the perfect environment for the ‘Blockette’ to re-establish itself as the trend of the summer.
So this summer, enjoy playing with the cool girl aesthetic while supporting your favourite team or national team. Following the “Blockette” trend of mixing bloke-style sports jerseys with ultra-feminine garments, you can think of the most unexpected combinations. A football shirt with a pleated Maje skirt and track-soled loafers, inspired by Miu Miu’s catwalk; a Yas maxi skirt with Salomon trainers; or an Ancuta Sarca shoe with a sequined Rabanne skirt, give the ultimate unexpected touch.
Away from the ‘Blockette’, the 90’s and 00’s also offer us more ‘fit check’ football inspiration: sport-inspired baby t-shirts to wear with jeans or low rise shorts, and match perfectly with shoulder bags. As for men’s fashion, vintage garments are the key to the football look, whether it’s 70s-style tailoring paired with a vintage T-shirt and loafers or a 90s football shirt with oversized jeans and Y2K sunglasses. Brands like Aluwalia, Prada and Diesel are perfect to complete the look.
You can get your ‘Blockette’ looks here.
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