How WOW Concept celebrates Pride with Lorena Prain

Lorena Prain and WOW Concept are joining forces to celebrate LGTBIQ+ Pride Day. And this year they wanted to create together with the artist an imaginary where we all see ourselves represented. In addition, they will launch a capsule collection that will be available very soon.

In tribute to the entire LGTBIQ+ community, WOW Concept celebrates Pride month by joining forces with Lorena Infantes Prada -better known as Lorena Prain-, a renowned artist from our country related to the world of fashion, to create a collection that celebrates universal love. The artist declares: “It has always shocked me when homophobic people try to argue their hatred by saying that ours is unnatural when it is really the opposite. We are everywhere, we always have been, not only in the human world. There is nothing more natural than love.”

“Same-sex couples are normal even in the animal kingdom and nature.” This idea is latent in the collection she will be launching along with the Concept Store, as animals and flora are her biggest inspiration. “I wanted to represent respect and unity among diverse beings.” In this way, her drawings for WOW Concept show us a wild and precious world in which elements such as violets and carnations are mixed with different animals such as giraffes or lions. There is also a rainbow, in reference to the LGTBIQ+ flag, and a rising sun that represents hope.