Officially launched this May, CDP proposes a completely renewed vision of workwear. Elegant and functional closet basics that understand the life of the contemporary woman.
Candice Swanepoel, global supermodel and entrepreneur, leads the debut campaign perfectly embodying the spirit of CDP. In front of Daniel Sachon’s camera and styled by Ras Bertram, the collection comes to life amidst precise silhouettes, quality fabrics and a visual code that screams “temporary” without sacrificing modernity.
But what really separates CDP from the rest is not only in its design, but in its raison d’être. The acronym stands for Christine Dawn Pallister, Alana’s mother and a major source of her inspiration. She is the soul of the project: a strong, wise and generous woman, whose memory drives the most human side of the brand. For this reason, CDP also becomes a mission, and from now on, it actively works with non-profit organizations focused on raising the standard of living of women.
With this new brand, Pallister proves that you can build a powerful aesthetic, something it has already proven with I.AM.GIA, without sacrificing a profound message.
CDP is now available exclusively at cdp.world.
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