IDEA pays tribute to Norbert Schoerner in its latest publication

The renowned British editorial collects the photographer’s most iconic campaigns for Prada.

5 photos

A journey through four years of Schoerner‘s career, from 1998 to 2002, during which he worked hand in hand with the Prada team to bring unique stories to life. In this way, the book pays homage to this period under the artistic direction of Jonny Lu Studio, who has carefully taken care of every last detail, creating a bound work of art completely free of text.

“Working with Prada takes a long time. We didn’t work to a script and we formulated the concept every day. It was very much an empirical process and that’s the luxury of these campaigns,” says the acclaimed photographer.

PRADA ARCHIVE 1998-2002 will be distributed through selected retailers, as the first print run of 750 copies sold out instantly. Click here to find out where you can get it.

And speaking of publications… This is ‘City in Bloom’, the definitive Barcelona tourist guide created by adidas and SVD.