A visual collaboration that turns some of its most iconic scented candles into authentic pieces of contemporary art.
LOEWE continues to prove that art can also be lit and smelled. And this time it has decided to count on the acclaimed Spanish artist Ignasi Monreal, known for achieving that alchemy between pictorial classicism and the most refined digital art.
The creative has been commissioned to visually reinterpret the botanical universe of LOEWE Home Scents, offering five original illustrations that encapsulate the emotional essence of the Ivy, Tomato, Marijuana, Beetroot and Oregano fragrances.
In this way, each of the works captures the intangible, the moment and the exact sensation felt when a candle is lit and transforms the space. A synergy then emerges between aroma and visual aesthetics in the form of a campaign, where the perfume is also contemplated.
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