Fashion has always been a reflection of the human psyche, a mirror of our desires, traumas, passions and fears. But in their latest proposal for the FW25 season, Miuccia Prada and Raf Simons are not content with simply capturing the surface of existence. Through Unbroken Instincts, they invite us to delve into the deepest, to confront the primitive, the instinctive, the most essential and, at the same time, the most sophisticated part of our nature. The collection is a journey of no return to the most visceral part of the human being, an ode to the emotion that arises without premeditation, to the creation that springs without filters, to the desire that burns without need of justification.
In this radical reinterpretation of what luxury means, Unbroken Instincts abandons any kind of reason or structural logic to embrace spontaneity as a vehicle for beauty. If fashion is usually a reflection of conscious choices, here that narrative is turned on its head: the clothes do not respond to a calculated choice, but to an impulse, a primal heartbeat that escapes rationality. The collection is imbued with this idea of the ‘wild romantic’, in which passion becomes the driving force behind everything. It is not just a deep feeling; it is a return to a purer form of connection, a search for the authenticity found in the unthinkable, the unexpected.
Each piece has the capacity to speak for itself, to represent that urgency to live in the instant. Shearling, for example, ceases to be a simple material for warmth and becomes a layer of security and sensuality. The softness of the fabric, both inside and out, evokes that human need for protection, for refuge, while the knitted garments are adorned with metallic symbols, amulets without a specific meaning, but charged with ancestral power, as if they offered us a kind of non-rationalised salvation.
The fashion show, conceived by the architectural studio AMO, is not just a mise-en-scène, but an installation in itself, a work that challenges our perception of space. Inside the Prada Foundation’s Deposito, the coldness of the industrial metal meets the tactile softness of the carpet designed by Catherine Martin, creating a contradictory but deeply stimulating atmosphere. The lighting shifts and shifts, as if the environment itself were breathing, evoking moments of tension and closeness, suggesting an almost clandestine intimacy, as if the viewer were witnessing more than a parade: a ritual, a visceral manifestation of the most primal desires.
Unbroken Instincts is not just a collection, it is a manifesto that invites us to abandon ourselves to the unknown, to the uncontrollable, to the irrational. In a world that constantly pushes us to rationalise, to measure, to plan, Prada reminds us that there is beauty in the spontaneous, in the unspoken, in what emerges without warning. The collection is a tribute to the human capacity to create, to desire, to live, without the chains of reason. It is an invitation to return to the roots, to connect with the wild and the true, to a form of elegance that is not subject to rules, but to impulses. Because in the end, instinct is where the purest sophistication really resides.
Guests included, among others, Pierre de Maere, Harris Dickinson, William Gao, Theaster Gates, Luca Guadagnino, Kelvin Harrison Jr, Damson Idris, Soohyun Kim, Saint Levant, Ma Long, Mahmood, Nicolas Maupas, Win Metawin Opas-iamkajorn, Louis Partridge, Keith Powers, Joseph Quinn, Kentaro Sakaguchi, Sana, Troye Sivan, Sebastian Stan, Kim Taeri and Li Xian. All of them could feel that Unbroken Instincts is a visual manifesto of what it means, in its rawest form, to be human: the desire, the emotion, the need to protect ourselves and to be seen, not through convention, but in our most primal form. And that, in the end, is what makes us truly human.
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