Irina Shayk becomes the new face of Sporty & Rich

The supermodel has been chosen to unveil the brand’s eagerly awaited Sports Collection.

This new sports line, designed by Emily Oberg, is characterised by functional yet sophisticated garments: sports shorts, tank tops, crew neck sweatshirts and tracksuit bottoms. It has been designed to adapt to the most demanding workouts as well as to moments of relaxation and rest. All this in a palette of classic colours where dark blue, white, black and grey predominate, with details in sky blue and bright yellow.

Irina Shayk, in her role as the muse of the campaign, becomes the perfect image to represent the collection and the Sporty & Rich universe. Known for her elegance and style that oscillates between strength and softness, she is shown in action to demonstrate that sports fashion can also be sophisticated.

The new Sports Collection will be available from 3 April on the brand’s official website and at its flagship store in New York.