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Iris Law embodies the new elegance of Casablanca

The city that has fuelled Charaf Tajer’s imagination for years serves as the backdrop for an intimate, gentle and melancholic campaign.

Iris Law embodies the new elegance of Casablanca

Los Angeles becomes the perfect setting to unveil the Resort 2026 collection.

The city that has fuelled Charaf Tajer‘s imagination for years, as well as witnessing the opening of the brand’s first boutique in the United States, serves as the backdrop for an intimate, gentle and melancholic campaign. It was captured at the iconic Sheats-Goldstein residence, a masterpiece by John Lautner, by photographer Corentin Leroux, who manages to convey a dreamlike narrative under an unexpected rain shower that fell during filming.

At the heart of the story is Iris Law, accompanied by Sara Grace Wallerstedt, Duncan Yair and Camp Schill. That’s when she takes over the narrative as the perfect modern angelina: carefree, magnetic and wrapped up in a sensual everyday life. We see her relaxing on a sofa, wandering around the kitchen and even taking in the views of Beverly Hills from the window, while showing off the new pieces from the Resort 2026 collection.

Using a palette of pastel shades combined with vibrant tones and sartorial details, Casablanca revisits its most iconic materials such as waffle knit, mohair and denim, which appear in pink, psychedelic green and an inverted black monogram.

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