If we go beyond the screen of real life and into the vastness of the internet, and into that virtual abyss of trends, #corecore stands as the new genre of TikTok that could represent the artistic movement of a generation in eternal search of emotion and feeling in the midst of a reality in which it is difficult to escape from darkness or nihilism.
This new trend, perhaps the most profound of TikTok, projects a large digital showcase that exposes from anti-capitalist compilations to video collages that address issues connected to the zeitgeist such as loneliness, addiction, climate change or the overstimulation of modern technology. Within this same dimension, a series of messages such as “big corporations don’t care about you” are channeled, which accuse other topics such as the dehumanization of work.
The #corecore thus becomes a postmodern movement in the form of a generational portrait activated by artists or content creators who synthesize sound fragments from podcasts, film clips and random viral videos into cohesive or harmonious audiovisual pieces. But without losing the “anti-aesthetic” effect of this new romanticized by decadence and ugliness, evoking those complicated and confusing feelings that come with living in this historical moment or dystopia, depending on how you interpret it.
@sebastianvalencia.mp4
FROM NICHE TO MAINSTREAM
Over the past few months, the hastag or term #corecore has crossed over from the niche to the mainstream sphere, having accumulated more than 1.2 billion views through these ephemeral second or minute-long videos designed to trigger emotions within the numbing loop of feeds.
The chronically connected, who face that overexposed and oversaturated existence, as well as that feeling of collective nostalgia or loneliness, channel all that reality or modern human condition in those clips that juxtapose images and sounds, including political speeches or films with which to convey some message or provoke some kind of reaction.
@masonoelle send me tiktoks u think i would like #capitalism #decay #fyp #Bye2020
One example that might provide a glimpse into all of this would be the viral video of the considered creator of “corecore,” Mason, in which he superimposes clips of becoming a millionaire with images of fast food workers taking orders during a flood; calling into question the American dream.
THE IRONY OF #CORECORE
The debate surrounding this concept is precisely that it has become corrupted and/or its essence has been distorted. If indeed the movement that drives all this is to explore the negative effect of technology on society, in the end, young people are using that same technology to express that resentment. The system is being fed from within.
It is also a kind of meta-joke that ironizes with that great system based on algorithms that viralizes fleeting aesthetics on the internet through the term “core”, making everything trendy, and in the end nothing really is. A whole abyss of micro-trends in which the #corecore genre could prevail, or at least have long-term effects in a visual narrative in which absolute aestheticism or healing no longer matters, if not the message and the feeling it conveys.
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