Deepfakes are here to stay. A deepfake is a generated video, image or audio that mimics the look and sound of a person. Also called “synthetic media”, they are so convincing at mimicking the real thing that they can fool both people and algorithms. Deepfakes are generated by AI and their most common forms of application are in videos or as augmented reality filters.
“Deepfake” as a term comes from the combination of the words “deep learning” and “fake”, to represent something fake that is the result of deep learning technology. While there is a growing market for consumer applications that use deepfake technology for entertainment, such as FaceSwap, as the technology has democratised, misuses such as in porn have emerged.
Google Trends has revealed a growing desire for this content as searches for “deepfake porn” have increased. According to WIRED, “The number of non-consensual deepfake porn videos online has exploded since 2017. More than 13,000 copyright claims – covering nearly 30,000 URLs – have been made to Google regarding content on a dozen of the most popular deepfake websites.”
The problem with deepfake porn is that anyone can learn how to make deepfakes with a quick search. Also, there are no laws restricting deepfakes, despite the growing interest in creating new legislation. It is important to note that the women affected are often in positions of power, but we would also not be surprised if it starts to spread across class lines. That said, when do we put an end to it?
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