Is LVMH Preparing to Sell Marc Jacobs?

According to the Wall Street Journal, LVMH is reportedly considering selling Marc Jacobs. The French group acquired a stake in the brand following the appointment of the designer at Louis Vuitton in 1997. Nearly three decades later, Marc Jacobs could change hands for a figure close to one billion dollars.

Among the potential buyers are three acquisition-focused groups: Authentic Brands (owner of Reebok), WHP Global (owner of Vera Wang), and Bluestar Alliance (which recently added Off-White and Palm Angels to its portfolio). Talks are reportedly advanced, and the deal could be finalised soon, according to sources close to the process.

The move comes amid a slowdown in the luxury sector, which has directly affected LVMH’s results. The fashion and leather goods division, the group’s most profitable segment, recorded a 9% drop in sales in the last quarter. In this context, LVMH has started reviewing its portfolio and divesting some contemporary brands.

“We will not keep brands if we believe they are not a good fit or if we are not the right operator to manage them,” said LVMH’s Chief Financial Officer, Cécile Cabanis, during last week’s earnings call.

If completed, this would be the third brand to leave the group in less than a year. In September 2025, LVMH sold Off-White to Bluestar Alliance. In January, it did the same with its stake in the eponymous Stella McCartney brand.

The departure of Marc Jacobs would mark the end of a long relationship between the designer and the conglomerate. It would also represent a change in positioning for the brand, which has been associated with the luxury environment since its inception.