According to sources close to the ‘Single Soon’ singer, Selena Gomez has reportedly hired a group of consultants to evaluate offers for her cosmetics brand, which is valued at $2 billion (€1.8 billion). However, the 31-year-old businesswoman is said to remain involved in her company even after it is sold. So far, both the singer and her team have refused to talk about the issue.
Followed by nearly 430 million people on Instagram and almost 60 million on TikTok, Selena launched Rare Beauty in 2020. Distributed through its own e-commerce and in Sephora shops, especially in Europe, the makeup and skincare brand posted sales of $70 million in 2022, according to Bloomberg. This figure tripled by 2023. Rare Beauty was also named as one of the most sought-after companies in 2024, according to The Business of Fashion.
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