Isamaya Ffrench and Nike strike a balance in 'Run Forever'

Sport and beauty come together in a limited-edition collection.

Taking the frenetic pace of London and the duality between aesthetics and performance in women’s sport as their starting point, Isamaya Ffrench and Nike present a collection centred on the Vomero Premium, one of the Swoosh’s most iconic silhouettes. On this occasion, the British make-up artist brings her disruptive vision to one of the most influential areas of global lifestyle, and to do so she has enlisted the help of athlete Dina Asher-Smith, a key figure in international running – and also a London native.

“Isamaya is a creative force, and I love that the collection is inspired by the city we both come from and love to run in. London is beautiful, diverse, and vibrant, but it’s also a city that works very hard, has a real fighting spirit, and has shaped who I am, both as a person and as a runner,” says the athlete.

Beyond footwear, the “Run Forever” collection also introduces SCULPT 04, a recovery tool designed in collaboration with reflexologist Maria Pecoff. It has been conceived as a post-run essential and ties in directly with the world of functional beauty that Ffrench has been exploring for years.