‘It Hurts’ is Pepa Salazar’s new romantic (or not) campaign

Pepa Salazar presents, through a campaign full of sentimentality and (dis)love, her new SS22 collection. Transparencies, chains, hearts and monochromatism… We love it all.

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A month ago we saw Rosalía wearing the iconic asymmetrical black dress designed by one of our favourite designers: Pepa Salazar. And the fact is… What better way to promote ‘Motomami’ than with that tremendous look? And she wasn’t the only one. Aitana also opted for the same piece, in a cobalt blue version for her big concert at the Palau Sant Jordi in Barcelona.

Now, Pepa presents her SS22 ‘It Hurts’ collection through a campaign that couldn’t be more appealing… The images, captured by the photographic duo Enanei, speak for themselves:

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CREDITS

Creative Direction & Art Direction: Pepa Salazar

Photo: Enanei

Photo Assistant: David Moreno

MUAH: Miky Vallés

Graphic Design: Jota Team Studio

Logo and Typo: Ausias Perez

Models: Jeneva (Trend Models) / Arianna (Elite Models)

Thanks: Amanda Portillo, Noemi Nohales, Cito Ballesta

And speaking of SS22… Do you know what the trend of the season is?