J Balvin and Valentina Ferrer star in Willy Chavarria's most intimate campaign

J Balvin and his partner, the multifaceted Argentinean model and actress Valentina Ferrer, have established themselves as the undisputed muses of the Willy Chavarria label. Since its early days, the brand has sought to elevate Latin culture and art, and this link with Balvin and Ferrer reinforces its proposal to revalue Latin heritage through fashion.

During the 2023 Latin American Fashion Awards, Balvin was recognised with the Latin Fashion Icon of the Year Award, and celebrated by wearing a Willy Chavarria piece. In addition, last September, the couple dazzled at the BoF 500 Gala accompanied by the designer, and last month they were present at the CFDA Awards 2024, where Chavarria received the Menswear Designer of the Year Award for the second year in a row.

This natural backdrop led the trio to reunite in Paris for an exclusive photo shoot, welcoming Chavarria’s Autumn/Winter 2024 collection and positioning Balvin and Ferrer as the official faces of the brand. With photographer Diego Bendez behind the camera, the images capture the essence of the new collection, with Balvin, Ferrer and Chavarria wearing pieces from both the line and exclusive custom designs created in their New York atelier.

‘José and Valentina are the reflection of modern passion: passion for each other, for family, for life,’ commented Chavarria. ‘This inspires me deeply. They are generous people, who have achieved a powerful cultural presence without losing sight of their Latin values’. Don’t miss Willy Chavarria’s FW24 campaign with J Balvin and Valentina Ferrer and explore the designer’s new collection available online.