Jack McCollough and Lazaro Hernandez… TO LOEWE?

The founders of Proenza Schouler leave the creative direction of the house.

Their departure will take effect on 31 January, after 22 years at the helm, although they will remain on the company’s board of directors and will continue to participate as minority shareholders. A very significant move considering the rumours circulating about their possible arrival at LOEWE as replacements for Jonathan Anderson – who will probably replace Maria Grazia Chiuri at Dior.

‘The time has come for us to make a personal decision to step out of our day-to-day leadership role in the company and hand over the creative reins to someone new. We have always valued risk-taking and a sense of adventure, and we feel ready to be open to whatever comes our way,’ said Lazaro Hernandez himself.

In all these years in the industry, the duo has managed to consolidate the codes of timeless European aesthetics and elevate the brand to the international stage. Now, they could continue their success and write the next chapter of LOEWE… Only time will tell.