Jacquemus invites us into a universe where the charming becomes eerily sweet. Under the statement “Meet our spooky-sweet charms!”, the house unveils a new collection of emblems and accessories that playfully nod to the spirit of Halloween while maintaining the refined aesthetic that defines the brand.
The visual project has been captured through the lens of Jan Vrhovnik, who signs the enchanting images accompanying this capsule. Hella Keck is responsible for the costumes, bringing that delicate balance between sweetness and eeriness that defines the story.
The campaign stands out for its reinterpretation of “charms” in two directions. On one hand, the tenderness inherent in Jacquemus’ designs; on the other, the playful irreverence of the “spooky” —that delightful sense of fright. It’s precisely this contrast of opposites that creates the element of surprise, inviting followers of the house to discover all the spooky-sweet charms.
As part of the launch, the French brand confirms that these charms are now available through its online store.
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