Jacquemus enters the beauty world

Jacquemus is entering the world of beauty with a strategic alliance with L’Oréal Groupe, which is not only signing this partnership, but is also strongly committed to the expansion of the independent brand. With Simon Porte Jacquemus’ unparalleled artistic vision and talent for transforming fashion into pure visual poetry, there is no doubt that his creations will translate just as perfectly into fragrances and make-up products.

‘Fifteen years ago, I began to dream and create Jacquemus, with perfume and beauty always present in my vision for the brand. Today, I proudly celebrate this new milestone that we have built together, over all these years,’ shared Jacquemus. ‘This is just the beginning. From the irreverent ‘Le Chouchou’ collection to the sophisticated serenity of ‘La Maison’, Jacquemus’ unique look will bring a fresh and innovative perspective to the beauty industry.

‘We are delighted to welcome Jacquemus and unleash its exceptional potential in the luxury arena,’ said Cyril Chapuy, President of L’Oréal Luxe. ‘With its unique positioning, fuelled by dazzling creativity and a genuine ability to inspire collective joy, Jacquemus will fit perfectly into L’Oréal Luxe’s exclusive portfolio of brands, reinforcing our global leadership position.