Jacquemus joins forces with Apple to shoot its ‘Le Croisière’ show

A total of 17 iPhone 16 Pro Max devices will immortalise the upcoming French House show.

Every move Simon Porte Jacquemus makes is a boom in the industry. This time, the designer has decided to partner with the leading technology company to offer a unique experience and take all his followers to the emblematic residence of French architect Auguste Perret, the setting chosen to unveil his Spring 2025 proposal.

It has been confirmed that the set will feature 17 naturally integrated cameras that will capture every single detail of his acclaimed designs, providing a whole new vision of the show and bringing his imagery to those curious enough to see it.

‘This marriage between Jacquemus and Apple exemplifies the fusion of fashion and technology, captivating the public on a global level,’ says the creative, recalling that, in his early days, he used his iPhone to show his universe to his followers.