Jacquemus' new sneakers have been a hit (and they're not a collaboration)

Named Tennis, the new shoes were presented during the last fashion show held in Auguste Perret’s former flat.

The silhouettes, which drew the attention of the select audience, are so impeccably designed and exclusive that they hardly needed any promotion to achieve an instant level of popularity. There were no big announcements or commercial strategies, they simply went on sale on the web. The result? A sold out in a matter of minutes.

Available in three colour combinations, the Tennis are built on a lightweight construction, with a fine suede upper, sheer mesh and a barely visible, almost ethereal sole.

And if until then he had needed (or not) to partner with sports giants such as Nike for such launches, Simon Porte Jacquemus has just made it clear that he can succeed on his own.