Jacquemus transforms the Espace Niemeyer into a Christmas Bingo

One of the most emblematic buildings in Paris became the meeting point for the cool kids to welcome the festive season.

The event, held last Thursday, brought together special guests at the modernist building designed by the legendary Oscar Niemeyer in 1971. Originally conceived as the headquarters of the French Communist Party, the Espace Niemeyer retains its retro-futuristic aesthetic, offering a perfect contrast to the contemporary luxury of Jacquemus. This time, however, there were no ideological debates: the space became the setting for a French version of bingo, known as la loterie.

In a playful atmosphere, numbered balls emerged from a pneumatic machine as the winning numbers were excitedly announced. The lucky participants won exclusive brand prizes: hats, scarves, gloves and, of course, the brand’s iconic bags, displayed as true pieces of art on white pedestals.

But the most exciting moment of the day came when Simon Porte Jacquemus appeared to present the grand prize: a 2,000 euro voucher to spend in his flagship boutique on Avenue Montaigne.