Far beyond the cliché of the tropical paradise, the Caribbean island has established itself as the ultimate connection point where culture, music and lifestyle converge.
From the blue mountains to the streets of Kingston, Jamaica vibrates on a unique frequency. It is the birthplace of reggae, dancehall, dub and a cultural heritage that has shaped generations of artists and continues to establish itself as a magnet for singers, producers, songwriters and creatives yearning for inspiration.
Rihanna chose Jamaica as the perfect backdrop to unveil some of her most special Savage x Fenty campaigns, bathing her visual imagery in Caribbean aesthetics. Amy Winehouse found her creative refuge on the island. Bad Gyal connects with the roots of dancehall every time she lands in the country. And Drake, Gorillaz and Jorja Smith have let themselves be carried away by the sensations experienced in this place when carrying out their creative processes.
One of the most iconic hotspots is the Geejam Hotel, located in Port Antonio and erected as one of the most legendary recording studios in the Caribbean. Here, Diplo cooked up part of the sound that would go on to redefine global pop with Pon De Floor and Lean On. This enclave has witnessed hundreds of improvised jam sessions, unexpected collaborations and albums gestated between the sea and nature.
On the heights of Strawberry Hill, amidst the mist of the Blue Mountains, creatives find an elevated retreat – literally and metaphorically – where deep connections with Island Records and stunning views of the site emerge that encapsulate the mystical essence of Jamaica as a space for creation and contemplation.
When night falls, Kingston‘s Trench Town turns into a Caribbean rave. One of the most historic and culturally rich places on the island, the birthplace of reggae and Bob Marley, its streets still pulsate with riddims, stories and the creative resilience of an entire people.
What are you waiting for to let yourself be carried away by the magical rhythms of the island? Click on the Visit Jamaica website and plan your summer trip now.
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