Tommy Hilfiger brought brand ambassador and style icon Jang Won Young to New York for the TOMMY JEANS FW25 campaign. The global cultural figure, member of IVE, one of South Korea’s most successful girl groups, reflects the city’s carefree essence with a relaxed style that conveys freshness, confidence and vitality.
‘What I love about TOMMY JEANS is how the brand celebrates individuality and freedom of expression,’ said Jang Won Young. ‘I wanted to capture that bold and fearless energy with my own twist. The campaign feels as diverse, dynamic and fearless as the city itself, inviting fans to embrace their unique style and rebellious side.’
Dressed in the TOMMY JEANS FW25 collection, Jang Won Young plays by her own rules, reflecting the brand’s modern lifestyle, rooted in tradition but reimagined through today’s culture of casual expression. Her looks include a mint green college tee with relaxed jeans, a black and white college bomber jacket with dark grey jeans, and a cropped corduroy puffer jacket with light wash denim, all combining a casual, relaxed style with a sophisticated urban edge.
‘Jang Won Young is one of the most influential stars in K-Pop,’ says Tommy Hilfiger. ‘Her approach to fashion, which avoids monotony, gives this campaign a bold and contemporary feel. She represents the new generation that defines global style, and I am delighted to have her as the face of TOMMY JEANS.’
Recreating the spirit of 1990s New York, the campaign captures Jang Won Young in moments that convey the raw, unfiltered energy of the era. With evocative urban settings and a lo-fi aesthetic, the images highlight her creativity with a modern, confident and authentic attitude.
The collection will be available at tommy.com, in TOMMY HILFIGER stores worldwide, and through select department stores and multi-brand retailers.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram