It’s already 2025, and with the new year, we continue with this space on HIGHXTAR created so that all the interesting projects don’t get lost on our Instagram. So with the first month of the year, comes new fashion discoveries that you must have on your radar. Here are our first 6 emerging brands of 2025!
1. Coucou Bebe
Maybe at first you don’t know the brand, but if we tell you that its creative director was the main designer of the AWGE fashion show in Paris last June, we’re sure you already know what we’re talking about. Yes, the “Don’t be dump” T-shirt is his work. His experimental and urban culture-driven style has caught the attention of global icons like A$AP Nast, 21 Savage, Madonna, Quavo, etc. And it has been this very Fashion Week January 2025 that the designer has made his debut with his own brand.
2. Olivier Rogers
Kanye West, Venda Carter, Jude Bellingham or ASAP Rocky are just some of the celebrities we have seen wearing his clothes. A designer still quite in the shadows, but who is aiming high. His French-Caribbean influences and his mix and match of streetwear garments and denim design are his strong points. The sweatshirt he created in his capsule “Welcome” has become the must-have of many celebrities.
3. UVU
If you are an athlete and you love fashion this is probably the brand for you. Founded in London in 2017 by Adi Gillespie, the brand breaks with the established in the world of athletic apparel and explores new forms of expression through the design of its pieces, visual arts, and its communication, more typical of a fashion brand than a sports brand. UVU creates pieces for the modern athlete.
4. A Grey Soul
Have you seen this designer’s jackets? Because it’s worth it. A GREY SOUL is a deeply personal project of the designer that turns introspection and self-discovery into wearable art. With a proposal that rejects seasonal trends, he offers unique and sustainable pieces, handcrafted in Barcelona.
5. Andrea Grossi
This designer is probably one of the discoveries of this Men’s Fashion Week. Trained in Graphic Design and Fashion, his style mixes craftsmanship, advanced technology and an aesthetic that explores techniques and finishes in textiles. Currently at Diesel, Grossi reinvents denim, fusing the brand’s heritage with his contemporary and sustainable vision. And he has also made special pieces for Domenicco Formichetti in his MFW debut.
6. XLIM
Based in Seoul and founded in 2021 by Kim Dohee, XLIM goes beyond being just a brand. It is actually a collective that artistically unites a group of creators specializing in fashion, architecture and art. It is one of the most interesting brands in Korea, and its approach to manufacturing unlike any other brand makes it truly unlike anything you’ve ever seen.
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