CUPRA continues to champion voices that challenge convention from a cultural standpoint, and the partnership with Javier Calvo and Javier Ambrossi is a natural extension of that vision. Their incorporation strengthens the connection between the brand and those who share a non-conformist spirit, a unique outlook, and a desire to question the status quo.
The creators of La Llamada, Paquita Salas, Veneno, and La Mesías — one of the most acclaimed series of the past decade — have become key figures in Spanish audiovisual culture. Through their production company, Suma Content, they have also developed titles such as Cardo and Superestar, and are currently working on their next film, La Bola Negra, starring Guitarricadelafuente, Miguel Bernardeau, Carlos González, Lola Dueñas, and Penélope Cruz.
With this collaboration, CUPRA deepens its role within the cinematic sphere, where it has maintained an active presence for years. The brand has established lasting ties with platforms such as the Berlinale, the BAFTA Awards, and the Sitges Film Festival. Furthermore, through the The Dream Makers initiative — developed alongside J.A. Bayona and the ESCAC — it supports new generations of creatives in both Spain and Germany.
Figures like Bayona and Daniel Brühl are already part of this ecosystem. Now, with Javier Calvo and Javier Ambrossi, CUPRA brings in new voices that add perspective, substance, and momentum to the cultural project of CUPRA City Garage Madrid.
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