JD strengthens its presence in Madrid with the expansion of its store in Westfield Parquesur. The brand continues to consolidate its position as one of the leading names in urban retail in Spain. The British company will reopen its Westfield Parquesur (Leganés) store on 27 November, now featuring an enlarged space that reaches 462 m². This is the second expansion of the store, a move that highlights the strategic importance of Parquesur within the Community of Madrid.
The reopening will include a special programme featuring Hoodrich and Crep Protect, as well as appearances by the rap group Hijos de la Ruina and streamer DjMaRiiO, who will take part in several activations.
A key space within JD’s network
The Parquesur store has become one of the brand’s strongest retail locations. It has frequently ranked among the top-selling stores, both regionally and nationally. With this expansion, JD is reinforcing the shopping experience in a setting that brings together major international names.
Inside, visitors will find the latest releases from Nike, adidas, New Balance, The North Face, Puma and other essential brands within the streetwear and sportswear universe.
The expansion also represents a boost in terms of employment. The space will incorporate 43 new staff members, and the team may grow to around 100 people during peak periods such as Black Friday, Christmas or sales season. With these additions, JD now employs 370 people across its stores in the Community of Madrid, reinforcing its commitment to the local economy.
Activations and experiences
The reopening will be accompanied by several special activities. From 6 to 8 December, Crep Protect will host an in-store activation. This will be followed by events featuring Hijos de la Ruina and DjMaRiiO, aimed at connecting with the younger audience at the core of JD’s identity.
On 18 January, the main square of Westfield Parquesur will feature a basketball court created in collaboration with Hoodrich, complete with prizes, a live DJ and more surprises for attendees.
In February, the activations will continue with product customisation, a photobooth, and additional experiences designed to enhance customer interaction.
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