Jenna Ortega is the new muse of Dior Beauty

She becomes the protagonist of a new era led by Peter Philips.

The actress, whose dark and defiant aesthetic has made her one of the most acclaimed it-girls of recent years, joins the Dior Beauty family as a global ambassador. From her renowned performance as Wednesday Addams in ‘Wednesday’, to her foray into the universe of Tim Burton or The Weekend, Jenna reflects a spectrum of unconventional femininity that connects with a generation increasingly removed from classic archetypes.

With this signing, the Maison adds a globally recognised figure to its history, while reinforcing its commitment to a plural, modern and provocative vision of beauty.

‘Jenna Ortega embodies the bold elegance of the House,’ says the Dior Beauty team in the official press release. ‘It’s a role tailor-made for this rising star who, through her values and her personality, is already inspiring a whole generation.’

And speaking of beauty… Prada’s new fragrance is based on Rhubarbe infusion.